Consumer Perceptions of Alcoholic Beverages

This study aims to examine the effects of marketing claims on alcoholic beverage packaging on alcohol consumers' perceptions and intentions. Participants will be randomized to view three images of alcoholic beverages (beer, hard seltzer, flavored malt beverage) with one of three marketing claims (or a no claim control), and then queried about their perceptions of the product and intentions to consume the product.

NCT Number	NCT07226271
Lead Sponsor	UNC Lineberger Comprehensive Cancer Center
Conditions	Health Behavior
Enrollment	1,500 participants
Start Date	2025-10-10
Primary Completion	2026-09-17 (estimated)
Study Completion	2026-09-17 (estimated)
Updated on ClinicalTrials.gov	2026-06-25