Social Media Influences on Engagement and Susceptibility to Non-combustible Tobacco Product Use Among Youth and Young Adults (AYA)

The purpose of this study is to present social media posts with varying combinations of flavor types and mentions of stealth use, to adolescents and determine whether these message characteristics increase adolescents' perceptions of these products and susceptibility to using these products.

NCT Number	NCT07721883
Lead Sponsor	University of Southern California Collaborators: National Cancer Institute (NCI)
Conditions	Perceptions of Tobacco Products
Enrollment	4,500 participants
Start Date	2025-07-01
Primary Completion	2027-11-01 (estimated)
Study Completion	2028-05-01 (estimated)
Updated on ClinicalTrials.gov	2026-07-23