Testing Non-Nutrition Menu Labels on Food Selections

The primary objective of this study is to test the relative effects of environmental harm menu label designs on the healthfulness of consumers' fast-food meal choices. Participants will complete hypothetical online meal ordering tasks using a survey which emulates the online menus of two types of fast-food chain restaurants: a burger restaurant and a sandwich restaurant. Participants will be randomized the view both menus, presented in random order, with one of five labeling conditions applied. Secondary objectives include energy and nutrient content of meals ordered, prices of meals ordered, and, through a post-order survey, noticeability of the labels and perceptions of labels between the conditions.

NCT Number	NCT07536126
Lead Sponsor	Johns Hopkins Bloomberg School of Public Health
Conditions	Food Selection
Enrollment	7,000 participants
Start Date	2026-04-13
Primary Completion	2026-05-04 (estimated)
Study Completion	2026-05-04 (estimated)
Updated on ClinicalTrials.gov	2026-06-12