Clinical Trial

Metaphors to Enhance Antibiotic Appropriate Use Knowledge and Behaviours to Reduce Educational Disparities

Completed
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Summary
A randomized controlled survey experiment was conducted from October to November 2024 to assess the effectiveness of metaphor-based health education in improving Chinese parents' knowledge and behavioural intentions regarding appropriate antibiotic use. A total of 866 parents from two Chinese provinces were randomly assigned to either a metaphorical message group (n = 432) or a conventional message group (n = 434). Metaphors included comparing antimicrobial resistance (AMR) to insect resistance to pesticides, improper antibiotic disposal to mercury battery pollution, and antibiotic-free foods to organic foods. Outcomes measured were AMR knowledge, willingness to pay (WTP) for antibiotic-free foods, and proper antibiotic disposal intention.
Protocol Amendment History 1 amendment
This ClinicalTrials.gov record has been amended once since 2026-01-11.
Trial Details
NCT Number NCT07352371
Lead Sponsor Bo Yan
Collaborators: Hangzhou Normal University
Conditions Antimicrobial Resistance
Enrollment 866 participants
Start Date 2024-10-16
Primary Completion 2024-11-10 (estimated)
Study Completion 2024-11-10 (estimated)
Updated on ClinicalTrials.gov 2026-01-22