Social Media-Based Education on Cancer Screening Awareness in Women: A Randomized Controlled Trial

This randomized controlled study evaluated a social media-based educational program for women who had not previously participated in breast, cervical, or colorectal cancer screening. A total of 132 women aged 30-70 years were assigned to either a social media-based education group or a standard online education group. The social media-based program was structured according to the Social Ecological Model and delivered through closed WhatsApp and Instagram groups. The standard education group received two online educational sessions via Zoom. The study evaluated three primary outcomes: knowledge regarding cancer screenings, attitudes toward cancer screening, and self-reported digital health literacy. These outcomes were measured before the assigned educational program and four weeks after its completion. The study did not measure actual participation in cancer screening.

NCT Number	NCT06939699
Lead Sponsor	Emine Ergin Collaborators: Saglik Bilimleri Universitesi
Conditions	Cervical Cancer Screening, Breast Cancer Screening, Colorectal Cancer Screening, Digital Health Literacy
Enrollment	132 participants
Start Date	2025-06-03
Primary Completion	2025-12-31 (estimated)
Study Completion	2025-12-31 (estimated)
Updated on ClinicalTrials.gov	2026-07-28